Assignment accomplished in the Art Direction II - Integrated Midias course at the Savannah College of Art and Design.
The brief was to design an integrated campaign for a beard products brand. The concept evolved around the idea that even the though men should be vain with their beards. A printed campaign were developed as well as a microsite, the concept of an interactive totem, the concept of a pop up store and a map to track them that could be accessed on the website.
COPYWRITER / ART DIRECTOR / GRAPHIC DESIGNER - Osvaldo Daumas